In case you are wondering exactly where the bottled water comes from that makes up Aquafina water, today you have an answer. No, the water does not come from a spring somewhere high in the mountains of some exotic location. Instead, according to an article in today’s Arizona Republic, the source for water found inside the Aquafina water bottle is the same source as our regular tap water. Consumers demanding full and complete disclosure of what exists inside water bottles have been led by an organization known as Corporate Accountability International. This organization has received word from Pepsico, the maker of Aquafina water that it will clarify the source of its water in its product labels. In its press release, the organization indicated:
As part of the Think Outside the Bottle campaign, thousands of people across the US have been urging Pepsi to make changes in the Aquafina label, which includes an image of snow-capped mountains and states “pure water, perfect taste”. Though the image implies that the source of Aquafina is mountain spring water, it actually uses tap water as its source. In fact, up to 40% of bottled water uses tap water as its source.
Personally, I believe in accurate and truthful disclosure. Consumers should not be misled and should have truthful information available to them. However, as long as the water inside Aquafina bottles has gone through the purification and osmosis process required to make it pure and drinkable, I do not care whether comes from the tap or from the Alps.
The Corporate Accountability International organization has as its goal:
winning campaigns that challenge irresponsible and dangerous corporate actions around the world.
It appears that this organization has successfully achieved its goal in its “Think Outside the Bottle” campaign. Perhaps success with this campaign can lead to other successes changing destructive or harmful behavior by industries or individuals who cause harm. Maybe with these organizations changing destructive behavior before it causes harm, the use of litigation may be properly limited to a tool of last resort to hold wrongdoers accountable. What do you think?
For more information on this subject, please refer to our section on Defective and Dangerous Products.